EveryDollar
EveryDollar is a budgeting app that makes managing your money super easy, with custom budgets that fit your life. It helps you track your income and expenses, so you can stay on top of spending and feel confident working toward your financial goals.
User Experience
Caring for the entire user experience allows me to show customers that their journey matters, making them feel heard and valued at every step. By understanding all communication platforms, I can create a seamless, thoughtful experience across every touchpoint.
Photography
I carefully curate each photo shoot to blend personality and brand, creating emotive, seamless shots. Through personal interviews and a compassionate, creative vision, I make sure every moment feels meaningful and truly reflects the unique story being told.
Brand
Growing and testing new designs allows me to ensure brand consistency and create human-centered experiences, helping to refine the app into a well-rounded product that meets user expectations and stands out in the marketplace.
Financial Peace University
Financial Peace University helps you take control of your money, pay off debt, and start saving for the future. With easy-to-follow steps, it shows you how to build a stable financial life and feel more at peace with your money.
Class Curriculum
I create user-centered designs that are both functional and educational. I focus on crafting experiences that are engaging, intuitive, and effective, ensuring the product aligns with curriculum goals and makes complex concepts more accessible for users.
Analog to Digital
I helped in the transition of (FPU) as an analog product to the digital space by creating visually consistent materials—like website layouts, social media graphics, and email campaigns—that preserved the brand’s identity and built customer trust throughout the shift.
Story Telling
By sharing real customer stories, I show how our product has made a positive impact, building trust and helping potential customers see how they, too, can achieve similar success. It turns the product into a meaningful part of their journey.
Live Events
Live Events are energizing, hands-on experiences where you’ll learn how to take control of your money, hear real-life success stories, get expert advice, and connect with a supportive community, all designed to give you the inspiration to change your life.
Mood Boards
I create mood boards for stakeholders before starting a campaign to help clarify the vision, streamline communication, inspire design choices, establish brand consistency, and ensure all designers are aligned, leading to a more efficient and cohesive campaign.
Understanding Audience
I make it a priority to understand the audience so I can create designs that truly resonate, connect on an emotional level, and engage the right people at the right time, helping to ensure the event’s success.
Post-Event Analytics
Post-live event analytics are important for me as a designer because they provide valuable feedback on my designs' performance, helping me identify what worked, what didn’t, and how I can innovate and improve for future events to better connect with attendees.